Design Management - Channapatna toys
The Project Crux
Context & Research
Exploration & Insight
UX Strategy & Design
Output
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Deliverables:
UX Research Lens
🔍 Focus: Traditional Channapatna wooden toys—rich in heritage, craftsmanship, and cultural value.
🕛Challenge: Artisans face limited market access and low visibility.
🔍Research Question: How might a digital platform enable global reach and fair sales for Channapatna artisans?
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Inputs:
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Studied artisan workflows, product types, and craft values.Identified barriers: lack of e-commerce presence, design presentation, storytelling.
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Insight:
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Artisans need a user-friendly, authentic platform to showcase their work.
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Buyers seek handcrafted, culturally rich products with traceable origins.
💡 Approach:
💡Design user journeys for both artisans (listing, managing products) and buyers (browsing, trusting, purchasing).Emphasize rich visuals, storytelling, and artisan profiles.
💡Platform Goals:
💡Accessible Interface: Easy to use for varying tech literacy.
💡Emotional Connection: Highlight the craft’s cultural story.
💡Trust-building: Clear artisan identity, secure purchasing.
💻Website Prototype featuring:
-Artisan pages: biography, process stories, product galleries.
-Product catalog, seamless checkout, international shipping info.
-Visual Assets: Rich imagery of toys, artisan at work, heritage storytelling.
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User Needs:
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Artisans: visibility, autonomy, fair income.
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Buyers: authenticity, cultural roots, craftsmanship assurance.
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Iterative Design:
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Prototype — tested with artisans for usability.
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Refined based on feedback to simplify listing, onboarding, and visual flow.
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Narrative Design:
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Storytelling that connects the user emotionally with the craft and its makers.
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Designing a website for Wooden toy Craft
